Revenue systems, engineered and delivered.

Early-career sales leadership — the operator foundation behind the systems work that followed.

• Led a team of 14 sales representatives to exceed revenue targets
• Developed and launched a social-media pilot program to drive brand awareness
• Trained and managed reps, representing the brand at national trade shows

Led a complete CRM platform transition and analytics overhaul for the education-technology leader, with no disruption to live revenue workflows.

• Led end-to-end CRM migration from NetSuite to Salesforce with zero disruption to revenue workflows
• Deployed multi-level sales analytics and executive dashboards for pipeline health, forecasting accuracy & rep performance
• Architected a scalable renewal-operations process leveraging Mixmax
• Resolved systemic GTM automation errors — reducing help-desk support tickets by 30%

Stood up executive-grade sales reporting for a global leader in electronic design automation (EDA) software.

• Built sales analytics and reporting for the COO and C-Suite
• Created sales forecasts to guide executive decision-making

Owned the sales-operations function and the core GTM tech stack, raising team productivity and revenue.

• Led the HubSpot implementation across the sales organization
• Integrated Zoom Communications and LinkedIn Sales Navigator to streamline processes
• Improved overall efficiency, driving productivity and revenue growth

Partnered with high-growth and enterprise organizations to design, implement, and optimize revenue systems, data infrastructure, and go-to-market operations.

• Architected CRM ecosystems across Salesforce, HubSpot and adjacent tools
• Designed scalable RevOps frameworks across sales, marketing & customer success
• Built analytics layers, dashboards and data pipelines for executive decision-making
• Automated workflows to reduce operational friction and increase velocity

Brought in to design and scale a modern revenue engine for a borderless financial platform bridging fiat banking with Web3-native infrastructure — a full-stack transformation, not incremental optimization.

• Architected end-to-end revenue operations, from pipeline generation through expansion
• Built an autonomous RevOps framework powered by agentic AI across sales, marketing & customer success
• Deployed AI-driven decision systems operating in real time
• Designed scalable go-to-market systems for global deployment